Initial brief idea.

 Name of channel

SCREAMS VS SPACE

Genre: (Horror/Sci-fi) 👽👻

Both, the horror aspect will be as dark as possible and will be shown through a dedicated horror fan but will be contrasted by a goofy/nerdy sci-fi fan. The horror aspect will bring a serious aspect to the advert but when the sci-fi fan is introduced in it, the advert will turn a bit more comedic. This would be done to almost mock the horror fan. There will be conventions of horror and sci-fi.

Give an overview of your idea for your TV channel advertising campaign:

In my advertising campaign, I am planning on having two different characters. The first will be a horror fan who is very serious when it comes to horror, they start off the advert by talking passionately about horror and its conventions. It will then cut to a nerdy sci-fi fan who questions them about horror and for example when the aliens will come in. The second advert could start off with the sci-fi fan talking about the conventions of his genre going into detail about it but is then interrupted by the horror fan who questions them about the genre. The third advert will show the two arguing about whose genre is better but it they are interrupted by somebody who introduces the channel where both genres are present. The final advert will show the two different characters getting along and talking about both genres in a positive way.👽👻

When it focuses on the horror fan, Chiaroscuro lighting will be used and, for the sci-fi fan, high key lighting or artificial lighting.


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